An Iconic Cocktail from Dre & Snoop
Gin & Juice By Dre and Snoop – the innovative, award-winning, ready-to-drink premium gin-based cocktail – is the highly anticipated first release from icons Dr. Dre and Snoop Dogg’s new spirits company.
Taking its concept from Snoop Dogg’s timeless, Dr. Dre-produced hit says Snoop Dogg. “Gin & Juice,” Gin & Juice By Dre and Snoop debuted on shelves in 2024 to instant success: winning two Gold and two Silver awards in the ready-to-drink category at the Los Angeles International Spirit Awards, as well as taking two Silver and two Gold honors at the San Francisco Ready-To-Drink Competition.
The song that started it all
The canned beverage is named, of course, for Snoop’s beloved, Grammy-nominated 1994 song “Gin & Juice,” from his classic debut album, Doggystyle, produced by Dr. Dre. Three decades after “Gin & Juice” left an indelible mark on popular culture and helped establish Dre and Snoop as groundbreaking hip-hop superstars, the pair are now known as much for their wide-ranging entrepreneurial ventures as for their game-changing music.