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An Iconic Cocktail from Dre & Snoop

Gin & Juice By Dre and Snoop – the innovative, award-winning, ready-to-drink premium gin-based cocktail – is the highly anticipated first release from icons Dr. Dre and Snoop Dogg’s new spirits company.

Taking its concept from Snoop Dogg’s timeless, Dr. Dre-produced hit says Snoop Dogg. “Gin & Juice,” Gin & Juice By Dre and Snoop debuted on shelves in 2024 to instant success: winning two Gold and two Silver awards in the ready-to-drink category at the Los Angeles International Spirit Awards, as well as taking two Silver and two Gold honors at the San Francisco Ready-To-Drink Competition.

The song that started it all

The canned beverage is named, of course, for Snoop’s beloved, Grammy-nominated 1994 song “Gin & Juice,” from his classic debut album, Doggystyle, produced by Dr. Dre. Three decades after “Gin & Juice” left an indelible mark on popular culture and helped establish Dre and Snoop as groundbreaking hip-hop superstars, the pair are now known as much for their wide-ranging entrepreneurial ventures as for their game-changing music.

National Rollout for the Cocktail

Gin & Juice By Dre and Snoop is distributed nationally through Southern Glazer’s Wine and Spirits, the largest beverage distributor in the U.S. The spirit company is led by Patrick Halbert, Andrew Gill, and Rocco Milano, the founders of On The Rocks Cocktails with packaging designed by Ini Archibong.

Magic in Every Sip

Together, we always try to create magic, we’re having fun being creative, and everything about this product is really us,” says Dr. Dre. “There’s passion behind it, and friendship and love and a culture. We’re shooting to make everything we do magnificent, and fortunately, most of the time we hit the target.

Liquid Harmony

Look where we’re at in our careers,” says Snoop Dogg. “Look at our age and look at what we've done, and we still love each other, so why not do something together? A lot of times people have been in a relationship for thirty years and can’t talk to each other, can’t hang out, so it’s just fun to be in a partnership with people that you actually love.

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